Canadian Online Publishing Awards
Masthead Online
Readers Digest
Digital Reno
Digital Reno
Newspapers Canada
Universities Canada

Messagepoint Recognized as an Overall CCM Leader by Aspire for the Fourth Consecutive Year

TORONTO--(BUSINESS WIRE)--For the fourth year in a row, Messagepoint Inc. has been named an overall leading provider of customer communications management (CCM) solutions in the 2021 CCM Aspire Leaderboard, a dynamic positioning grid that ranks CCM vendors across the industry according to their capabilities, vision and market presence. The Overall Leader designation recognizes Messagepoint’s continued ability to empower business users to manage complex content at scale, minimize authoring and change cycle times and reduce high template inventories.

“Messagepoint is a powerful solution for complex content control, authoring, migration and business user enablement with growing global adoption of its solutions,” said Kasper Roos, founder and CEO, Aspire Customer Communications Services. “We find Messagepoint to be especially robust in scenarios where content needs to be populated across multiple, cascading templates or where content varies widely, as it does when sending mandated communications.”

As a key innovator in the CCM industry, Messagepoint developed its AI/ML engine, Messagepoint’s Advanced Rationalization and Content Intelligence Engine (MARCIE), which powers unique content migration and content optimization capabilities throughout the platform. The company leverages its AI capabilities, along with other unique innovations, to provide significant solutions that enable more intelligent management and authoring of all types of customer communications. Those solutions highlighted by the Aspire Leaderboard include Messagepoint Connected, the company’s recently updated interactive communications solution that enables customer-facing team members to respond to ad hoc customer requests with individually tailored communications. In addition, Rationalizer, a stand-alone product that is driving industry-wide transformation by enabling export for CCM migration and modernization and includes an intelligent content hub that powers physical and digital experiences outside of templates, was highlighted. Lastly, Messagepoint’s patented capabilities for managing communication variations drive both template reduction efficiencies and enable personalization at an unparalleled level.

“The fact that 2021 is the fourth year Messagepoint has received this high recognition on the Aspire Leaderboard reflects our company’s continued commitment to make it easier for business users to more intelligently control content and create new communications,” said Steve Biancaniello, CEO, Messagepoint. “The Messagepoint team is focused on developing solutions that support and advance the customer experience through all communication channels.”

Aspire Disclaimer

The Aspire Leaderboard™ is copyrighted by Aspire Customer Communications Services Ltd. and is based on the findings and opinions of Aspire’s consultancy organization. Aspire does not endorse any vendor, product or service included in the Aspire Leaderboard. For tailored RFP support please contact the Aspire team here.

About Aspire

Aspire Customer Communications Services is a boutique consulting firm specializing in the Customer Communications Management (CCM) and Digital Customer Experience (DCX) industries. Through deep market expertise and global insights, Aspire works with technology providers, service providers, enterprises and investors to help them achieve their CCM goals. Find more information about how Aspire is helping organizations navigate the complexities of the customer communications world at

About Messagepoint

Messagepoint is a leading provider of customer communications management software. Only Messagepoint harnesses AI-powered Content Intelligence to automate and simplify the process of migrating, optimizing, authoring and managing complex customer communications for non-technical (business) users. Customers rely on its award-winning platform to consistently deliver exceptional, highly personalized customer communications across all platforms and channels. For more information, visit


Patricia Kilgore
Sterling Kilgore


May 1: Call for Judges
July 1: Call for Entries
Aug 13: Early Bird Deadline
Sept 30: Entry Deadline
Dec 1: Finalist Announcement
Feb 2022: COPA Awards (TBA)

News provided by Business Wire

Local Business News Website Launches in Saskatchewan

Outside Acquires Pinkbike, CyclingTips, and Trailforks, Cementing Global Content and Mapping Leadership

Lucidea Sponsoring AALL 2021 Virtual Conference with ILS & KM Software Updates

Q4 and Business Wire Announce Streamlined News Distribution Process with Proprietary Integration

Successful Indigenous Subscription Box Service, Raven Reads, Looks to Expand

Best Project Management Software Revealed by Users Through SoftwareReviews

Vidyard Releases New Documentary Film “re:connection” to Explore the Expanding Role of Video in a Virtual Business World

Cannabis Lifestyle Brand Civilized Announces Partnership with Tumblr

Quad Divests Its QuadExpress 3PL Logistics Business

News Media Canada Appoints Paul Deegan as President and Chief Executive Officer

Wattpad and WEBTOON Merge Studio Divisions to Create Wattpad WEBTOON Studios, a Fully Funded, Fan-Driven Global Entertainment Powerhouse

$6.6 Billion Worldwide Production Printers Industry to 2027 - Impact Analysis of COVID-19 -

VitalSource and UC Davis Win 2021 IMS Learning Impact Award

Postmedia CFO Brian Bidulka Stepping Down

Digital Executor®: Unraveling the New Path for Estate Planning, Now Available to Guide Advisors on the Digital Transformation Impacting the Estate Industry

Business Wire and CIRI Celebrate 11 Years as National Strategic Partners Working Together to Support the Canadian Investor Relations Community

News Media Canada: Government Fails Local News

Best Human Capital Management (HCM) Software for Client Experience Announced by SoftwareReviews

Messagepoint Recognized as an Overall CCM Leader by Aspire for the Fourth Consecutive Year

News Media Canada: Government Inaction Has Cost News Publishers

Postmedia and Wise Publishing Announce Investment, Strategic Partnership