The State of Digital Seminar that is now part of the COPA Awards program will have a distinguished panel this year that will include Gah-Yee Won, Director, Global Digital Brand Strategy at Scotiabank, Taina Suomela the Toronto office General Manager of InBox Marketer a email marketing agency and Fawn Annan, President & CMO IT World Canada (ITWC) and content marketing services and technology publishing company with a 30 year history.
State of Digital Seminar Overview
Publishers will learn how to compete in the digital world. What digital wagon do they hitch a ride on? The digital landscape includes programmatic, search, social, content marketing, web display and email. What are the needs of the reader and advertiser in this new environment? There are signs that readers are suffering from digital ad overload? What is the ad effectiveness of tv, radio, outdoor, newspaper and magazines versus digital which is better. What works and doesn’t work will be explored in this panel discussion with 3 marketers. Some of the issues to be explored include metrics, ad fraud, spyware, social and artificial intelligence for B2C and B2B markets
Moderator: Martin Seto, COPA Producer
1. Gah-Yee Won, Scotiabank Director, Global Digital Brand Strategy
2. Taina Suomela, InBox Marketer, General Manager
3. Fawn Annan, President & CMO IT World Canada (ITWC)
Date: Tuesday, Nov. 14
State of Digital Seminar: 4-6 pm EST
COPA Cocktail reception – 6-7:30pm (buffet food, cash bar)
COPA Awards Event – 7:30-10pm
Place: DoubleTree by Hilton Downtown
The Canadian Online Publishing Awards (COPAs) produced by Masthead magazine is now entering its 9th year. The COPAs has decided to freshen up the categories this year, with a new division for Students/Schools and an emphasis on more content categories like Best 100-200 word Clickbait category. There will be new awards for investigative story, photo journalism, sports article, lifestyle article and company profile added to the mix of the awards this year.
The call for entries begins Monday, May 1 with a deadline entry of Friday, July 14 with the early bird deadline of Friday, June 9. All entries must have been produced between the period of July 1, 2016 to June 30, 2017. The Awards event will be held on November 14 at the Double Tree Hilton in Toronto.
The 2017 judging panel will have 90 people this year some of the new ones - Michele Beaulieu from Subway, Gah-Yee Won at Scotiabank, Brandon Kirk from Rogers Media, Dale King at Nielsen and Brinda Luckoo from Inovva. Check out the Judges page for a complete list.
The sponsors so far for this year’s COPAs are CNW, Digital Reno and Inovva. If you are interested in being a sponsor contact Martin Seto 416-907-6562 firstname.lastname@example.org